The CEO Guide to the Circular Economy is a starter kit for understanding this brave new world we are all moving towards. It’s well designed with enough examples to convince any CEO to think about looking deeper into his/her own business as to how circular systems will add more profits to the bottom line and change the way we do business.

Whilst the Circular Economy is the next big thing when it comes to sustainability, often the hardest part is transitioning the company towards circularity. During #CircularOctober (Day 27 #CircularBusiness) we presented two cases studies where the greatest difficulties a company can have in moving towards circular systems is the internal transition.

We all know change is the only constant however circular systems can be particularly challenging for many companies to embrace. Although the Guide does have a section on getting started it will, of course, be different for each company. Many companies who encourage innovation actually set up separate entities so staff are not distracted by the day-to-day operations.

For example Phillips set up an internal Center for Expertise to make sure they could decide which part of their business could move towards circularity, then worked with existing staff so the transition was as painless as possible. Michelin Tyres failed in their first attempt to move towards a ‘Tyres-as-a-Service’ sales model and only through perseverance including a conviction they were on the right track did they eventually succeed.